Yes. That was the sign I saw yesterday. I stopped at the stoplight, but passed on the elk jerky. I passed it up for fresh cherry juice, which was good, but kind of tasted exactly like Pom. Elk jerky signs were definitely absent from my life in NYC. The equivalent probably would have been "DKNY sample sale--next block!"
I saw the bare-bones elk jerky ad while BIKING 28 MILES. 28 miles would be 27 more miles than I have ever biked before in my entire life. It was AMAZING--and, like all painful-but-good-for-you experiences, even more amazing when it was over. My boyfriend and I rented bikes and cycled to Lyons, a nearby town that features Oskar Blues
, a very good BBQ joint with a backroom full of retro videogames like Frogger
. It's the kind of place that would exist in Brooklyn, but would have the invisible quotation marks of irony around everything--here, only 50% of the populace is there for irony's sake, everyone else is there for the food. It's a day later now, and I'm feeling real about it. I feel real pain in my ass and a real sense of satisfaction from accomplishing something physically challenging with someone I love. I still feel no real need for elk jerky.